"Because in Europe no one has made money from consumer facing businesses." Bollocks. Nestle, BMW, Volkswagen, Ikea, LEGO, Phillips, Bosch, Fiat, Zara... You

"Because in Europe no one has made money from consumer facing businesses." Bollocks. Nestle, BMW, Volkswagen, Ikea, LEGO, Phillips, Bosch, Fiat, Zara... You may want to rephraze your rationale.