I think it's primarily due to mindset. With a B2B business, you see more revenue earlier. That revenue then goes on to fund the next stage, product, market, wh

I think it's primarily due to mindset. With a B2B business, you see more revenue earlier. That revenue then goes on to fund the next stage, product, market, whatever. In B2C businesses, it takes quite a bit more effort to become profitable and you're likely to scale long before that point. If you're in an ecosystem that is used to making bets on B2C companies (not just investors but founders, leadership, and employees), you know and have lived this difference and plan accordingly. If your ecosystem has less venture capital and less people who have lived that, you need cashflow sooner and something resembling profitability earlier. * I worked for a London-based startup that moved to the US midway through it's life. (While this thread is about Europe, the same distinction applies for SF vs US Midwest ecosystems.)