In the same sense that non-gmail users are subsidizing bandwidth. The ISP has likely already been paid by Netflix to position hardware to make access have less

In the same sense that non-gmail users are subsidizing bandwidth. The ISP has likely already been paid by Netflix to position hardware to make access have less latency, and less downtime. Now they would also like the user to pay them to access that equipment, despite being paid by the user to supply access to everyone.