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Anyone have thoughts or experience on using prices divisible by 5 versus 4s/9s? (Plans of $5, $10, $25 a month vs. $4, $9, $24, etc. )
by callmeed 16y ago
Anyone have thoughts or experience on using prices divisible by 5 versus 4s/9s? (Plans of $5, $10, $25 a month vs. $4, $9, $24, etc. )
- aresant 16y agoI've found that odd numbered pricing - particularly 79, 95, & 99 - outperform even numbers almost accross the board. Definitely test both - but that's accross quite a bit of data, and different products -
- josephcooney 16y agoSome A/B testing of 'odd pricing' (e.g. 39.95 vs 39.99) for software can be seen here http://www.alwinhoogerdijk.com/2009/05/28/odd-pricing-95-vs-rounded-pricing/ http://www.alwinhoogerdijk.com/2009/05/28/odd-pricing-95-vs-...