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Thankfully it's hard to prevent click fraud with self served ads otherwise ad companies would have been all over this.
by lugg 8y ago
Thankfully it's hard to prevent click fraud with self served ads otherwise ad companies would have been all over this.
- acct1771 8y agoClassically, a site could sell their own advertising space and serve them from their own infrastructure. This would be preferred. More careful vetting of advertisers/ads, more targeted without personally identifying info, and less malware being served by ad networks, intentionally or otherwise.
- kgwxd 8y agoPay-per-click is a bad model. Ad networks are a bad model. Ad companies are a bad model. Website businesses should get a proper advertising department (or be the department if they're small) like TV, papers, podcasts, vlogs, magazines, billboards, sports arenas, and the hundreds of other outlets that advertise, without tracking, and make millions doing it. Then the site owners and the advertisers can work out how to trust each other without getting consumers and their machines involved, again, like all other advertising works. And when people stop going to a site because it has a full page animated image with embarassing audio and a well-disguised close button, it will be nobodies fault but site owner for allowing such an ad.
- lugg 8y agoOk, now as an advertiser how can I scale that to a thousand sites? And as a small website I update on the weekend how can I go find these advertisers consistently and easily. Not really sure how we got here but we did..