The FIFA web app is of particular interest in September not just because that's when the new one comes out, but because you can use the web app for a week or so

The FIFA web app is of particular interest in September not just because that's when the new one comes out, but because you can use the web app for a week or so before the actual game is released. This means you can buy packs, trade players, and start getting your squad together before you even play the actual game, and this is important if you want to get a jump on other players quickly. Once the game is out, more people just trade in game.