If Apple wants to make privacy a selling point for their products, they would no doubt seize the opportunity to do so very loudly. At the recent iPhone / Watch

If Apple wants to make privacy a selling point for their products, they would no doubt seize the opportunity to do so very loudly. At the recent iPhone / Watch launch event a few days ago, Apple COO Jeff Williams stood on stage with a single word backdrop "Privacy" and said: "At Apple we believe your personal information belongs to you, you should decide who you share your information with and who gets to see it. Period. All your (Watch) health and fitness data is encrypted on the device and in the cloud". - https://youtu.be/wFTmQ27S7OQ?t=1673 https://youtu.be/wFTmQ27S7OQ?t=1673 That's not a legally binding statement from Apple stating exactly what they collect, but it certainly is Apple making privacy a selling point and doing so very loudly.