I actually miss the days of bastardized short words as product names. Yeh some of them got a bit ridiculous, but they were unique and easily searchable. Flickr,

I actually miss the days of bastardized short words as product names. Yeh some of them got a bit ridiculous, but they were unique and easily searchable. Flickr, Google, etc. People were creating brands that stood out, were memorable, and they owned their entire results pages. Now we're using common nouns as names for everything and it has completely broken the ability to search for both the product AND the common nouns.