I’ve found it’s only good vs your own stack for small prototypes and MVPs, and that the debt builds up faster than anything else I’ve ever used (the cost too!)

I’ve found it’s only good vs your own stack for small prototypes and MVPs, and that the debt builds up faster than anything else I’ve ever used (the cost too!) but YMMV. I use the analytics heavily though, the built in network reliability and performance analytics you get for 1 line have literally saved my company millions of dollars. Mentally it was hard to ditch direct GA but it’s really so great.