I think it's more that Apple realizes that people of color tend to drive culture in the U.S. What's the latest dance craze, what's the hottest song? Chances are

I think it's more that Apple realizes that people of color tend to drive culture in the U.S. What's the latest dance craze, what's the hottest song? Chances are they come from a community of color, usually Black Americans. So with these images, they can kill two birds with one stone and say "We're hip, we're diverse, etc.", furthering their image as a luxury lifestyle consumer electronics brand. In reality, they perpetuate a cycle of mindless consumerism with extremely expensive phones that further push people into poverty (even if the true price of the phone is hidden behind a contract), with little disdain for the color of the people buying them. You could even say that they are exploiting the very people who drive the popular culture that they showcase as a lifestyle if the group cannot afford Apple's devices. That's perhaps a bit of a stretch, but whole thing just makes me sad.