The story of what went wrong with New Coke was that Coca Cola's research was based entirely on sip tests and people preferred the slightly sweeter taste. I rea

The story of what went wrong with New Coke was that Coca Cola's research was based entirely on sip tests and people preferred the slightly sweeter taste. I read in Malcolm Gladwell's "Blink" and people ultimately didn't want to drink an entire can of the stuff. This went down as one of the most famous blunders in market research history. https://www.printrunner.com/blog/sip-testing-potential-employees-new-cokes-marketing-blunder/ https://www.printrunner.com/blog/sip-testing-potential-emplo... https://www.coca-colacompany.com/stories/what-new-coke-continues-to-teach-us-30-years-later https://www.coca-colacompany.com/stories/what-new-coke-conti...