Apple could market their pro-privacy stance more aggressively, or at all. As it is, they could change it at any time. For example, if market conditions are chan

Apple could market their pro-privacy stance more aggressively, or at all. As it is, they could change it at any time. For example, if market conditions are changing, selling access to Apple's valuable user base should be extremely tempting for compensation. If OTOH they emphasize their privacy stance with all their marketing prowess, this certainly will make mainstream consumers consider "privacy" a value in itself.