6 ms·

I would suggest it's not cool, but the meta concept of status, that became the big deal. When essentially everyone became materially-comfortable in Western life

I would suggest it's not cool, but the meta concept of status, that became the big deal. When essentially everyone became materially-comfortable in Western life circa post-WW2, society got flatter and flatter. In order to break up that flatness, the main driving social-differentiator signals emphasize appearance and attitude.

growlist 8y ago
> the main driving social-differentiator signals emphasize appearance and attitude Indeed, pushed hard by the advertising industry etc. with the idea that we are defined only by the products we consume. I see cool as similar to the phenomenon of less well off people spending money on designer labels, i.e. reaction to a position of relative social inferiority. Chavs buy Burberry, whereas Prince Charles patches holes in clothes that he's had for decades.
- swingline-747 8y ago
  Yup. And when fully-inculcated as socially-reinforced virtues, these lies take on a self-fulfilling, self-sustaining quality that makes them seem as unquestionable as gravity. TBH, this is likely why I have no social use for most other Americans because they tend to be tedious and predictable, by virtues of being ill-informed, naïve and brainwashed. As an example, when people talk about how "new" or "updated" something is, they act with unthinking, manufactured biases as if that alone is a primary cause for more inherent value, when they're unwittingly cargo-culting the values of shopping to unrelated areas.
  - growlist 8y ago
    I agree, I loathe this obsession with newness and disdain for anything used as if it's tainted/unclean. Some would say the economy would fall apart without consumerism/the debt that supports it, but idk, surely there has to be a better way to arrange things.
    - ryandrake 8y ago
      End it, don’t mend it. State-encouraged mass consumerism was written about almost a century ago.
- petra 8y ago
  Like you i definetly dislike these consumer values, an egalitarian society would have been nice, but it's just a relatively easy way to get some status, and it's psychological/social benefits. And everybody does that in some way. Most HN users just won the lottery of high IQ, so it's easy to laugh on those burberry buyers. And it's not like you can escape/trancend that status game somehow.
  - growlist 8y ago
    Who's laughing? I think it's sad that some people have to resort to ridiculous peacocking efforts in order to not feel bad about themselves and their position. And regarding your attempt to turn this back on me: I drive a small car, own a humble home, spend well within my means and as a courtesy to others, deliberately avoid dress and behaviour that would draw others' attention to me. I'm quite happy being an invisible old fart.
    - petra 8y ago
      My response, which could have been written better, was not to attack you, but to raise a point: Everybody compares themselves to others. Some people are more lucky than others and do have better status, in real life. So you don't feel the need to get it from other means, like you commented. Which is a good way to behave, i agree. But what about people living with low status ? Comparing yourself to others and feeling bad upon the result is a deep biological reaction. Afaik, it's not something you can turn off, unless we're talking medications(and side effects), or maybe meditating for decades. Not practical. The other thing is of course, build a society for humans, egalitarian, possibly in small tribes, like humans intend to be. Maybe a dream for the next generation. Not practical. So a useful discussion would be: what could people with low status do, to lower their status anxiety ?
      - growlist 8y ago
        Ah ok, I think I probably misinterpreted you. I guess we could ask people to take a Buddhist approach and attempt to release themselves from desire. Failing that though, banning advertising and worthless celebrities would probably be a good first step.. Not holding my breath.
- coldtea 8y ago
  >Prince Charles patches holes in clothes that he's had for decades. Which is also a status-signal ("hey, I've got good tailored clothes which are sentimentally important to me and I am beyond consumerism") from someone with a huge estate...
  - growlist 8y ago
    This is probably the first time I've been in the position of being a defender of Prince Charles, but I think your comment is at best ill-informed, at worst cynical: 'I happen to mind deeply about the poisoned legacy we are leaving our children and grandchildren and have been attempting to invest in their futures through reminding people of the urgent need to work in harmony with nature, rather than against her.'
    - coldtea 8y ago
      >'I happen to mind deeply about the poisoned legacy we are leaving our children and grandchildren and have been attempting to invest in their futures through reminding people of the urgent need to work in harmony with nature, rather than against her.' Yeah, give away your estate you didn't earn but enjoy because of an antiquated bloodline-based institution to help nature causes then.
      - growlist 8y ago
        I'll drag us back on topic by saying that I think it's pretty cool that Prince Charles is using his power, such as it is, to help spread ideas that might help us stop ruining the world.
  - antidesitter 8y ago
    Damned if you do, damned if you don’t...
    - coldtea 8y ago
      You're OK if you do it sincerely, like most simple people who just do it. If you do it when a single banquet in your favor involves such waste as 10,000 ordinary people's gatherings combined, then yeah, mending your clothes to save the planet is not really sincere.
lotsofpulp 8y ago
Status has always been a big deal. It's how mating works. Luckily, most human societies moved past the "physically fight each time you want to claim territory and/or women" phase, which has allowed humans to work together some of the time and build things. But at the end of the day, it's still all for the mating game. Humans are a little bit smarter and can see the future a few years past copulation, but it’s still instinctual to show off when you see a mate you like, and make sure your neighborhood/family/tribe/class knows it. And to make sure you can attract whoever you desire (along with feeding and securing yourself), we try to gather as many resources for ourselves and our family/tribe/class as we can.
- AnIdiotOnTheNet 8y ago
  > Luckily, most human societies moved past the "physically fight each time you want to claim territory and/or women" phase I don't know, that method at least had an honesty and openness about it that the modern equivalents lack. Everything is shrouded and hidden and lied about to such an extent that a lot of people even consciously believe the outward falsehoods while subconsciously still making decisions based on reality.
amsilprotag 8y ago
Guess the age of the author at the time of writing and then click [0]. If you're like me, you were pretty sure he was over 40, likely over 50. The reason why this is statistically likely is because cool died about 15 years ago and everyone under 35 knows it, but the article doesn't even mention it. As the author says, cool started gaining popularity in the 30s, as mass broadcast media became dominant and service jobs made up over 50% of the US work force [1]. Almost all service jobs, to a greater degree than farm and manufacturing, require the participants to signal competence. The cool persona is Hollywood's and Madison Avenue's counter-signaling answer to this demand. Cool is on another plane from those other, gaudy service sector workers. Cool doesn't flaunt competence, but if you give cool a guitar, gun, motorcycle, or skateboard, flawless execution will ensue. Anyone can adopt the mannerisms of cool (to Madison Avenue's benefit [2]). What replaced cool? Genuine enthusiasm. With the rise of the internet, social media, and Youtube, entertainers are no longer selected by service-economy executives. Now entertainers rise up through skill, passion, and endless hours of self-promotion. Now artists and athletes have access to their fans, and their fans see their dedication and associate it with status. To get a sense of this change, watch a few early 2000s Scarlett Johansson interviews, then watch a few current Jenifer Lawremce interviews. The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete. [0] https://en.wikipedia.org/wiki/David_Skinner_(journalist) https://en.wikipedia.org/wiki/David_Skinner_(journalist) [1] https://www.minnpost.com/sites/default/files/images/articles/distoflaborforcebysector.png https://www.minnpost.com/sites/default/files/images/articles... [2] This chart https://www.ahrq.gov/sites/default/files/wysiwyg/professionals/education/curriculum-tools/population-health/abrams1.jpg https://www.ahrq.gov/sites/default/files/wysiwyg/professiona... from this 2018 study https://www.ahrq.gov/professionals/education/curriculum-tools/population-health/abrams.html https://www.ahrq.gov/professionals/education/curriculum-tool...
- coldtea 8y ago
  >What replaced cool? Genuine enthusiasm. I had to LOL hard at that one. Yeah, as if in the age of the selfie, Instagram celebrities, vanity blogging, social media status games, and so on, "genuine enthusiasm" even had a chance... >Now entertainers rise up through skill, passion, and endless hours of self-promotion. Now artists and athletes have access to their fans, and their fans see their dedication and associate it with status. LOL again. The music industry is more entrenched than ever, and 99.99% of those musicians with "skill, passion, and endless hours of self-promotion" are totally niche. Big success comes from huge label promotion and media bombardment even more so than before. >To get a sense of this change, watch a few early 2000s Scarlett Johansson interviews, then watch a few current Jenifer Lawremce interviews. The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete. Jenifer Lawrence has had tens of millions of promotion thrown at her. Just because the mood of the day is to give a "casual" personality vibe in interviews doesn't mean anything substantial changed. >* The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete.* Yeah, the "genuine enthusiasm" of Logan Paul...
dostres 8y ago
Status has been important to humans since before humans were humans. It used to be a matter of life and death. I believe the only thing that has changed is our perception about our place in the status hierarchy. Mass media has the effect of making people aware of more high status individuals and this has been exploited by advertisement. But people on TV are easy to keep in a separate status box. The recent phenomenon has been social media and the positively biased posting by peers giving a false impression of low relative personal status. There is also a bias to pay more attention to those of higher status, the more people you know the more individuals of higher status you’ll know. Both of these effects can be undone by understanding selection criteria biases. I think the solution is to teach others of the effect of selection criteria biases. There is also the solution of breaking down the hierarchy into smaller niche hierarchies so more people can be closer to the top of their smaller hierarchy. E.g. maybe I’m not the richest person alive but I have one of the rarest sneakers, or the best Magic The Gathering deck, or Furry costume etc. I think there is a comercial drive towards niche activities that are now more viable with targeted advertising. So the disease may become the cure as there is money to be made in taking away a small subset of a bigger status hierarchy and creating a new one. Consider this as opposed to a communist utopia where there is only one hierarchy.
- jacobush 8y ago
  "I think the solution is to teach others of the effect of selection criteria biases." Oops, I think we are done for.
- PeanutNore 8y ago
  What does it say about me if I find the people at the top of the status hierarchy to be profoundly uncool and don't want anything to do with them?
  - dostres 8y ago
    It says you inhabit a different hierarchy.
mc32 8y ago
Somewhat well represented in a bit by Serge Gainsburg: Ford Mustang.

growlist 8y ago

> the main driving social-differentiator signals emphasize appearance and attitude Indeed, pushed hard by the advertising industry etc. with the idea that we are defined only by the products we consume. I see cool as similar to the phenomenon of less well off people spending money on designer labels, i.e. reaction to a position of relative social inferiority. Chavs buy Burberry, whereas Prince Charles patches holes in clothes that he's had for decades.

swingline-747 8y ago
Yup. And when fully-inculcated as socially-reinforced virtues, these lies take on a self-fulfilling, self-sustaining quality that makes them seem as unquestionable as gravity. TBH, this is likely why I have no social use for most other Americans because they tend to be tedious and predictable, by virtues of being ill-informed, naïve and brainwashed. As an example, when people talk about how "new" or "updated" something is, they act with unthinking, manufactured biases as if that alone is a primary cause for more inherent value, when they're unwittingly cargo-culting the values of shopping to unrelated areas.
- growlist 8y ago
  I agree, I loathe this obsession with newness and disdain for anything used as if it's tainted/unclean. Some would say the economy would fall apart without consumerism/the debt that supports it, but idk, surely there has to be a better way to arrange things.
  - ryandrake 8y ago
    End it, don’t mend it. State-encouraged mass consumerism was written about almost a century ago.
petra 8y ago
Like you i definetly dislike these consumer values, an egalitarian society would have been nice, but it's just a relatively easy way to get some status, and it's psychological/social benefits. And everybody does that in some way. Most HN users just won the lottery of high IQ, so it's easy to laugh on those burberry buyers. And it's not like you can escape/trancend that status game somehow.
- growlist 8y ago
  Who's laughing? I think it's sad that some people have to resort to ridiculous peacocking efforts in order to not feel bad about themselves and their position. And regarding your attempt to turn this back on me: I drive a small car, own a humble home, spend well within my means and as a courtesy to others, deliberately avoid dress and behaviour that would draw others' attention to me. I'm quite happy being an invisible old fart.
  - petra 8y ago
    My response, which could have been written better, was not to attack you, but to raise a point: Everybody compares themselves to others. Some people are more lucky than others and do have better status, in real life. So you don't feel the need to get it from other means, like you commented. Which is a good way to behave, i agree. But what about people living with low status ? Comparing yourself to others and feeling bad upon the result is a deep biological reaction. Afaik, it's not something you can turn off, unless we're talking medications(and side effects), or maybe meditating for decades. Not practical. The other thing is of course, build a society for humans, egalitarian, possibly in small tribes, like humans intend to be. Maybe a dream for the next generation. Not practical. So a useful discussion would be: what could people with low status do, to lower their status anxiety ?
    - growlist 8y ago
      Ah ok, I think I probably misinterpreted you. I guess we could ask people to take a Buddhist approach and attempt to release themselves from desire. Failing that though, banning advertising and worthless celebrities would probably be a good first step.. Not holding my breath.
coldtea 8y ago
>Prince Charles patches holes in clothes that he's had for decades. Which is also a status-signal ("hey, I've got good tailored clothes which are sentimentally important to me and I am beyond consumerism") from someone with a huge estate...
- growlist 8y ago
  This is probably the first time I've been in the position of being a defender of Prince Charles, but I think your comment is at best ill-informed, at worst cynical: 'I happen to mind deeply about the poisoned legacy we are leaving our children and grandchildren and have been attempting to invest in their futures through reminding people of the urgent need to work in harmony with nature, rather than against her.'
  - coldtea 8y ago
    >'I happen to mind deeply about the poisoned legacy we are leaving our children and grandchildren and have been attempting to invest in their futures through reminding people of the urgent need to work in harmony with nature, rather than against her.' Yeah, give away your estate you didn't earn but enjoy because of an antiquated bloodline-based institution to help nature causes then.
    - growlist 8y ago
      I'll drag us back on topic by saying that I think it's pretty cool that Prince Charles is using his power, such as it is, to help spread ideas that might help us stop ruining the world.
- antidesitter 8y ago
  Damned if you do, damned if you don’t...
  - coldtea 8y ago
    You're OK if you do it sincerely, like most simple people who just do it. If you do it when a single banquet in your favor involves such waste as 10,000 ordinary people's gatherings combined, then yeah, mending your clothes to save the planet is not really sincere.

lotsofpulp 8y ago

Status has always been a big deal. It's how mating works. Luckily, most human societies moved past the "physically fight each time you want to claim territory and/or women" phase, which has allowed humans to work together some of the time and build things. But at the end of the day, it's still all for the mating game. Humans are a little bit smarter and can see the future a few years past copulation, but it’s still instinctual to show off when you see a mate you like, and make sure your neighborhood/family/tribe/class knows it. And to make sure you can attract whoever you desire (along with feeding and securing yourself), we try to gather as many resources for ourselves and our family/tribe/class as we can.

AnIdiotOnTheNet 8y ago
> Luckily, most human societies moved past the "physically fight each time you want to claim territory and/or women" phase I don't know, that method at least had an honesty and openness about it that the modern equivalents lack. Everything is shrouded and hidden and lied about to such an extent that a lot of people even consciously believe the outward falsehoods while subconsciously still making decisions based on reality.

amsilprotag 8y ago

Guess the age of the author at the time of writing and then click [0]. If you're like me, you were pretty sure he was over 40, likely over 50. The reason why this is statistically likely is because cool died about 15 years ago and everyone under 35 knows it, but the article doesn't even mention it. As the author says, cool started gaining popularity in the 30s, as mass broadcast media became dominant and service jobs made up over 50% of the US work force [1]. Almost all service jobs, to a greater degree than farm and manufacturing, require the participants to signal competence. The cool persona is Hollywood's and Madison Avenue's counter-signaling answer to this demand. Cool is on another plane from those other, gaudy service sector workers. Cool doesn't flaunt competence, but if you give cool a guitar, gun, motorcycle, or skateboard, flawless execution will ensue. Anyone can adopt the mannerisms of cool (to Madison Avenue's benefit [2]). What replaced cool? Genuine enthusiasm. With the rise of the internet, social media, and Youtube, entertainers are no longer selected by service-economy executives. Now entertainers rise up through skill, passion, and endless hours of self-promotion. Now artists and athletes have access to their fans, and their fans see their dedication and associate it with status. To get a sense of this change, watch a few early 2000s Scarlett Johansson interviews, then watch a few current Jenifer Lawremce interviews. The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete. [0] https://en.wikipedia.org/wiki/David_Skinner_(journalist) https://en.wikipedia.org/wiki/David_Skinner_(journalist) [1] https://www.minnpost.com/sites/default/files/images/articles/distoflaborforcebysector.png https://www.minnpost.com/sites/default/files/images/articles... [2] This chart https://www.ahrq.gov/sites/default/files/wysiwyg/professionals/education/curriculum-tools/population-health/abrams1.jpg https://www.ahrq.gov/sites/default/files/wysiwyg/professiona... from this 2018 study https://www.ahrq.gov/professionals/education/curriculum-tools/population-health/abrams.html https://www.ahrq.gov/professionals/education/curriculum-tool...

coldtea 8y ago
>What replaced cool? Genuine enthusiasm. I had to LOL hard at that one. Yeah, as if in the age of the selfie, Instagram celebrities, vanity blogging, social media status games, and so on, "genuine enthusiasm" even had a chance... >Now entertainers rise up through skill, passion, and endless hours of self-promotion. Now artists and athletes have access to their fans, and their fans see their dedication and associate it with status. LOL again. The music industry is more entrenched than ever, and 99.99% of those musicians with "skill, passion, and endless hours of self-promotion" are totally niche. Big success comes from huge label promotion and media bombardment even more so than before. >To get a sense of this change, watch a few early 2000s Scarlett Johansson interviews, then watch a few current Jenifer Lawremce interviews. The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete. Jenifer Lawrence has had tens of millions of promotion thrown at her. Just because the mood of the day is to give a "casual" personality vibe in interviews doesn't mean anything substantial changed. >* The new cool is engaged and open, a tightly-packaged version of the qualities of Youtube star or professional athlete.* Yeah, the "genuine enthusiasm" of Logan Paul...

dostres 8y ago

Status has been important to humans since before humans were humans. It used to be a matter of life and death. I believe the only thing that has changed is our perception about our place in the status hierarchy. Mass media has the effect of making people aware of more high status individuals and this has been exploited by advertisement. But people on TV are easy to keep in a separate status box. The recent phenomenon has been social media and the positively biased posting by peers giving a false impression of low relative personal status. There is also a bias to pay more attention to those of higher status, the more people you know the more individuals of higher status you’ll know. Both of these effects can be undone by understanding selection criteria biases. I think the solution is to teach others of the effect of selection criteria biases. There is also the solution of breaking down the hierarchy into smaller niche hierarchies so more people can be closer to the top of their smaller hierarchy. E.g. maybe I’m not the richest person alive but I have one of the rarest sneakers, or the best Magic The Gathering deck, or Furry costume etc. I think there is a comercial drive towards niche activities that are now more viable with targeted advertising. So the disease may become the cure as there is money to be made in taking away a small subset of a bigger status hierarchy and creating a new one. Consider this as opposed to a communist utopia where there is only one hierarchy.

jacobush 8y ago
"I think the solution is to teach others of the effect of selection criteria biases." Oops, I think we are done for.
PeanutNore 8y ago
What does it say about me if I find the people at the top of the status hierarchy to be profoundly uncool and don't want anything to do with them?
- dostres 8y ago
  It says you inhabit a different hierarchy.

mc32 8y ago

Somewhat well represented in a bit by Serge Gainsburg: Ford Mustang.