2 ms·Influence: The Psychology of Persuasion by Robert B. Cialdiniby thefourthchime 8y agoInfluence: The Psychology of Persuasion by Robert B. Cialdinidorchadas 8y agoI haven't read that one, but I read is Pre-suasion last year, and it was definitely an eyeopener. Have quite a lot of bookmarks in that one still. Need to get around to Influence too.rocgf 8y agoGreat book indeed.