I don't buy the QuickTime + Flash = video monopoly thing, but there are some good reasons. If Apple owned CS3, Flash, and Reader, they would have enough contro

I don't buy the QuickTime + Flash = video monopoly thing, but there are some good reasons. If Apple owned CS3, Flash, and Reader, they would have enough control over the Mac app market that they would have the leverage to start an app purchase/management system where you could buy your apps over iTunes or something similar, and they were automagically installed and updated for you. That's a big step forward in both usability and control, which are two of Steve Jobs's three favorite things (along with design). It would also allow them to push forward their strategy of using high-profile cross-platform apps (currently, iTunes, QuickTime, and Safari) to build awareness of Apple among Windows users to try to encourage them to switch. Flash and Adobe Reader are surely among the top 5 most popular non-Microsoft apps on Windows, and Photoshop has a lot of presence as well. Buying Adobe is potentially an enormous win for Apple.