Yea that's all true. The problem is consistently defining what exactly constitutes a 'feature'. Intel's 10nm features are smaller than Intel's 13nm features but

Yea that's all true. The problem is consistently defining what exactly constitutes a 'feature'. Intel's 10nm features are smaller than Intel's 13nm features but it's harder to compare Intel 10nm to other companies' 10nm processes. Or at least that's how I understand it. At the end of the day the chips are now physcially small enough to do whatever we want so it's more useful to directly compare power consumption rather than the implementation details. After all, if a 10nm Intel chip can give you the same output per joule and per second as a 7nm Apple chip, does it really matter how big the transistors are?