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> We do this by using local machine-learning to understand the user better, and making local decisions as to which ads should or should not be shown, and when (
by nubela 8y ago
> We do this by using local machine-learning to understand the user better, and making local decisions as to which ads should or should not be shown, and when (the user controls all of this)
You realise that's what every ad-revenue driven company says right?
- barber5 8y agoI think what he's saying is that they do the inferences from localhost, more or less (see e.g. https://www.microsoft.com/en-us/research/publication/serving-ads-from-localhost-for-performance-privacy-and-profit/ https://www.microsoft.com/en-us/research/publication/serving...) There are a number of proposed systems under the rubric of "privacy preserving advertising systems" and they are very different than what ad-revenue driven companies are doing today and similar to what he is proposing above.
- yoklov 8y agoI don't think most ad-revenue driven companies claim that these things are done locally, which seems key.
- a_imho 8y agoMy thoughts exactly. I really hoped there was something I missed about Brave, but it seems they are worse than I thought. Not just position itself as the middleman to take a cut from ad revenue, but trying to profile the users as well? All this with a PR crap of rescuing an industry. Call me old fashioned, but I would prefer my browser displaying documents.