3 ms·
This article has little to do with Steve Jobs. It's about Apple's purported attempts to sell its professional media software businesses (Aperture, Final Cut, e
by shimon 18y ago
This article has little to do with Steve Jobs. It's about Apple's purported attempts to sell its professional media software businesses (Aperture, Final Cut, etc.) and, according to an existing Cringely theory, the use of this sale to enable Apple to acquire Adobe without without developing a video editing software monopoly.
I don't see any reason to believe apple is doing more than spinning off some niche businesses. They're trying to grow iPod Users into Mac users rather than invest more in strengthening the loyalty of the traditional art/media demographic. And an Adobe acquisition just seems absurd, both limited in its potential upside for both companies and highly uncharacteristic of Apple, which seems to prefer acquiring cool new technologies (e.g. touch-based controls) and developing them into its own product lines rather than merging with major stodgy companies.
- deleted 18y ago[deleted]