6 ms·

Are you sure Apple is selling more devices because of the new direction OR the mobile market is just larger than it was 7 years ago.

• threeseed 8y ago
  What new direction ? Apple is following the same path they have done since the original iPhone. They have always had models at different price points.
  • megy 8y ago
    The new direction they are referring to is clearly the phone size increase.
    • djrogers 8y ago
      Which started under Steve Jobs (the 5 was the first bigger screen).
      • pdpi 8y ago
        Crucially, though, it had a bigger height but not width.