There's a great deal of focus being given to solving the "annoying ads" problem today. Sadly, these are considering only the aesthetics. Ads are permitted to tr

There's a great deal of focus being given to solving the "annoying ads" problem today. Sadly, these are considering only the aesthetics. Ads are permitted to track and harvest users and data as long as they do so quietly. See https://twitter.com/jonathansampson/status/943267178396160000 https://twitter.com/jonathansampson/status/94326717839616000... for a fun short story ;) We're currently testing user-private ads right now; these originate as signals outside of the browser (system-level prompts). If the user engages the notification, a private tab is opened and the advertisement is shown. In the future, we'll be testing publisher-ads (but only with publisher consent). We'll have more information to share in the future on how quality will be handled. Please keep following official channels for further developments.