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Why would Apple want to buy Adobe in the first place?
by mlinsey 19y ago
Why would Apple want to buy Adobe in the first place?
- streblo 19y ago"Owning Flash and merging it with QuickTime would give Apple near-total dominance of Internet video, furthering the advantages of iTunes and shoring up in the process the iPod franchise. They'd be giving up a sports car in Final Cut Pro, but end up effectively owning the road instead." Cringely supposes that Apple is trying to dominate the internet-delivered media market. Being in control of Flash media would give them a further leg-up in that dominance.
- wanorris 19y agoI don't buy the QuickTime + Flash = video monopoly thing, but there are some good reasons. If Apple owned CS3, Flash, and Reader, they would have enough control over the Mac app market that they would have the leverage to start an app purchase/management system where you could buy your apps over iTunes or something similar, and they were automagically installed and updated for you. That's a big step forward in both usability and control, which are two of Steve Jobs's three favorite things (along with design). It would also allow them to push forward their strategy of using high-profile cross-platform apps (currently, iTunes, QuickTime, and Safari) to build awareness of Apple among Windows users to try to encourage them to switch. Flash and Adobe Reader are surely among the top 5 most popular non-Microsoft apps on Windows, and Photoshop has a lot of presence as well. Buying Adobe is potentially an enormous win for Apple.