"More than a feature." - My guess: [Forward Looking Statements] Xobni is able to be integrated into 'all' email clients. Lots of people do this because its FR

"More than a feature." - My guess: [Forward Looking Statements] Xobni is able to be integrated into 'all' email clients. Lots of people do this because its FREE and provides some immediate benefit (enhanced information, etc.). When you use Xobni, your 'information' is synced back to Xobni's servers. From this they create a social network-like thing that is sort of a hybrid between Plaxo (contact management) and LinkedIn. [Even if you only try out Xobni, they still extract your 'email social structure' to add to the big picture] Suddenly Xobni is a Social Productivity Network riding on top of Email that is super useful to businesses and that people are willing to PAY FOR to get enhanced networking capabilities, productivity tracking, spam filtering, mobile directory[People include their cell phone nums. in emails all the time]. It requires almost no effort from people to establish 'connections', email is ubiquitous, blah social, blah networking, blah aggregate, blah circle jerk. Profit.