If you aren’t excited by the Apple Watch then this makes sense. The only major new success has been the watch. AirPods are also a huge success but it is hard to

If you aren’t excited by the Apple Watch then this makes sense. The only major new success has been the watch. AirPods are also a huge success but it is hard to see it as a separate product category like the watch. But how many successful new product categories did the Jobs Apple produce per decade? One or two at most. I personally didn’t get excited over the Bondi Blue iMac but it was Jobs first success but not a new category. That was the iPod. It took years for a new product after that.