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For the average user, i believe problem #1 is the ads themselves when they are obnoxious and annoying. Plain ads, even when super-targeted are not that annoying

For the average user, i believe problem #1 is the ads themselves when they are obnoxious and annoying. Plain ads, even when super-targeted are not that annoying i think. Apart from rare cases when the ad touches something sensitive (which the user should be have been able to block in the 1st place). What does Brave do to reduce the "annoying" factor of ads? If your system becomes popular, you are going to have a lot of obnoxious ads in the system. I hope brave is able to make a dent in this system - alternatives and competitoin are always welcome.

jonathansampson 8y ago
There's a great deal of focus being given to solving the "annoying ads" problem today. Sadly, these are considering only the aesthetics. Ads are permitted to track and harvest users and data as long as they do so quietly. See https://twitter.com/jonathansampson/status/943267178396160000 https://twitter.com/jonathansampson/status/94326717839616000... for a fun short story ;) We're currently testing user-private ads right now; these originate as signals outside of the browser (system-level prompts). If the user engages the notification, a private tab is opened and the advertisement is shown. In the future, we'll be testing publisher-ads (but only with publisher consent). We'll have more information to share in the future on how quality will be handled. Please keep following official channels for further developments.