Besides customer satisfaction it is about maximizing customer lifetime per device sold. Sell a device that lasts 2-3 years and maybe you have a repeat customer.

Besides customer satisfaction it is about maximizing customer lifetime per device sold. Sell a device that lasts 2-3 years and maybe you have a repeat customer. Sell a device that lasts 4-5 years you have a happy initial customer who will repeat buy. More importantly you have someone who got a phone passed down/bought used who is recruited into the Apple ecosystem and may spend on services. For anyone who wants to dig deeper, Asymco has regularly discussed the life-spans and growth of the Apple eco-system. Latest related post: http://www.asymco.com/2018/03/01/determining-the-average-apple-device-lifespan/ http://www.asymco.com/2018/03/01/determining-the-average-app...