4 ms·

Depends on your definition of innovate I suppose. I can't quite articulate why but I have stopped feeling excited about apple events or product launches. It nev

Depends on your definition of innovate I suppose. I can't quite articulate why but I have stopped feeling excited about apple events or product launches. It never feels like there's some new capability, only improvements on previous capabilities. There's not really been a new exciting product line in a bit, I don't think?

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thoughtsimple 8y ago
If you aren’t excited by the Apple Watch then this makes sense. The only major new success has been the watch. AirPods are also a huge success but it is hard to see it as a separate product category like the watch. But how many successful new product categories did the Jobs Apple produce per decade? One or two at most. I personally didn’t get excited over the Bondi Blue iMac but it was Jobs first success but not a new category. That was the iPod. It took years for a new product after that.
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snowwrestler 8y ago
I agree with you, but most Apple launch events even under Steve Jobs were boring incremental affairs. Seems to me that the entire legacy of Jobs at Apple is colored by one launch event: the iPhone, which was probably one of the top 5 best demos in the history of technology. It was a really great presentation in the moment, and of course now we can recognize it as an enormous pivot point in the industry, and arguably in human society. But most Steve Jobs Apple events weren't like that. The iPod, iPad, and Macbook Air are good examples or products that have had a big impact (and done big sales), but were underwhelming when they launched. I would put the Apple Watch in that category. I think its long-term impact is underappreciated right now.
- gumby 8y ago
  I know, everybody forgets the time Apple held a whole Jobs+ press event to unveil...an iPod dock.
- taurath 8y ago
  Oh I know, I’m the person that chose a helio ocean over the original iPhone because it came with Yahoo instant messenger out of the box and had a physical keyboard. Maybe there’s something more there - it’s it just doesn’t make me want to run off and get a thing.

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thoughtsimple 8y ago

If you aren’t excited by the Apple Watch then this makes sense. The only major new success has been the watch. AirPods are also a huge success but it is hard to see it as a separate product category like the watch. But how many successful new product categories did the Jobs Apple produce per decade? One or two at most. I personally didn’t get excited over the Bondi Blue iMac but it was Jobs first success but not a new category. That was the iPod. It took years for a new product after that.

deleted 8y ago

[deleted]

snowwrestler 8y ago

I agree with you, but most Apple launch events even under Steve Jobs were boring incremental affairs. Seems to me that the entire legacy of Jobs at Apple is colored by one launch event: the iPhone, which was probably one of the top 5 best demos in the history of technology. It was a really great presentation in the moment, and of course now we can recognize it as an enormous pivot point in the industry, and arguably in human society. But most Steve Jobs Apple events weren't like that. The iPod, iPad, and Macbook Air are good examples or products that have had a big impact (and done big sales), but were underwhelming when they launched. I would put the Apple Watch in that category. I think its long-term impact is underappreciated right now.

gumby 8y ago
I know, everybody forgets the time Apple held a whole Jobs+ press event to unveil...an iPod dock.
taurath 8y ago
Oh I know, I’m the person that chose a helio ocean over the original iPhone because it came with Yahoo instant messenger out of the box and had a physical keyboard. Maybe there’s something more there - it’s it just doesn’t make me want to run off and get a thing.