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Brave doesn't touch first-party ads. If you wish to advertise to your visitors, we respect that. But opening a tunnel to third party ads and trackers, which are

Brave doesn't touch first-party ads. If you wish to advertise to your visitors, we respect that. But opening a tunnel to third party ads and trackers, which are foisted upon the user without their consent, is not okay. Ads are no longer pixels on the screen; they're so much more than that. They're monitoring your activity, your movement, your most intimate details, and more. They're collecting this data, storing it, selling it, and all without your consent. Users have the right to protect themselves. Unfortunately, the current solution (simple ad-blocking) hurts the web and all who create it. Brave wishes to deliver a better solution; one that protects the user, and serves the content creator. By improving the system, you reduce fraud, which in turn creates more revenue for the content creators and users alike. Everybody benefits under this model, unlike the current model, where everybody is equally, and increasingly suffering.

jordigh 8y ago
What is the fraud you're trying to reduce? I know advertisers think that not watching their ads is fraud. Is that what you mean?
- jonathansampson 8y ago
  Not at all. Fraud is more like ad-stacking; triggering false impressions, bot-driven click-farms, and more.
dogweather 8y ago
> Brave doesn't touch first-party ads. If you wish to advertise to your visitors, we respect that. That's pretty interesting. So, as an online publisher, if I make my own deals directly with the advertisers and then host and serve the assets myself, Brave doesn't flag it. I used to do this, but it's very time consuming. I've essentially delegated this work to Adsense.
- notriddle 8y ago
  But AdSense doesn't do a good job of it. I've seen ads that mess my browser's scroll bar, mine Monero, and pretend to be warnings from the FBI. That's why I use an ad blocker. Frankly, you should take responsibility for every resource that your web page pulls down. I don't really care whether you do it yourself or have someone else do it, but if your ad network is serving up malicious JavaScript on a regular basis, then they're not doing their job right and you should fire them.

jordigh 8y ago

What is the fraud you're trying to reduce? I know advertisers think that not watching their ads is fraud. Is that what you mean?

jonathansampson 8y ago
Not at all. Fraud is more like ad-stacking; triggering false impressions, bot-driven click-farms, and more.

dogweather 8y ago

> Brave doesn't touch first-party ads. If you wish to advertise to your visitors, we respect that. That's pretty interesting. So, as an online publisher, if I make my own deals directly with the advertisers and then host and serve the assets myself, Brave doesn't flag it. I used to do this, but it's very time consuming. I've essentially delegated this work to Adsense.

notriddle 8y ago
But AdSense doesn't do a good job of it. I've seen ads that mess my browser's scroll bar, mine Monero, and pretend to be warnings from the FBI. That's why I use an ad blocker. Frankly, you should take responsibility for every resource that your web page pulls down. I don't really care whether you do it yourself or have someone else do it, but if your ad network is serving up malicious JavaScript on a regular basis, then they're not doing their job right and you should fire them.