All sensible points. But you're missing some key points about the Brave Ads proposal. For starters, it's entirely optional. If you don't want ads, you don't get

All sensible points. But you're missing some key points about the Brave Ads proposal. For starters, it's entirely optional. If you don't want ads, you don't get ads. You must opt into this system to see any ads. Secondly, for those who opt in, they decide how often they'll see an ad. And unlike annoying interstitial ads and more, Brave Ads begin outside of the browser as a system notification. If you wish to see the ad, click the toast. If you don't, simply dismiss or ignore it. As for the desire to see ads, many users (myself included) don't mind this. In fact, I enjoy high-quality ads that don't require me to give up personal information. I'd love to know about a sale at my favorite store, gift ideas for my wife's birthday, and more. The problem is, to get this today, I have to hand over too much to Google and Facebook. Unacceptable. With Brave's on-device machine-learning, you hand over nothing. Ads are proposed to your device, and your device choosing what you might like to see. And you, as always, remain in complete control. Should you decide to see an ad, you'll even get paid for your attention (70% of the revenue in user-private cases). But the baseline is always the same; if you don't wish to see Brave Ads, Brave won't show you Brave Ads. That's our promise to you.