3 ms·
Currently the adtech companies trying to rely on the legal basis of Consent - they get the user to explicitly agree to the processing required for targeted adve
by frabcus 8y ago
Currently the adtech companies trying to rely on the legal basis of Consent - they get the user to explicitly agree to the processing required for targeted advertising with a popup advert.
There is a great NGO of lawyers called NOYB (None of Your Business) in Austria who has filed complaints with Facebook, WhatsApp, Instagram and Android about the consent dialogs not being valid under GDPR.
The complaint PDFs are worth glancing through to see how disingenuous the adtech companies are in their attempts to appear to comply with consent, when I think anyone reasonable would agree they are not.
https://noyb.eu/ https://noyb.eu/
I'm curious as to the detail of Brave's complaint, which seems to add even more to this.