3 ms·
Or maybe the future is regular users being annoyed by plain dumb advertising to stop clicking on them, bringing CTR down too much, and the industry finally try
by snaky 8y ago
Or maybe the future is regular users being annoyed by plain dumb advertising to stop clicking on them, bringing CTR down too much, and the industry finally try to use some information they got in a meaningful way and make advertising not that annoying and quite useful.
- fixermark 8y agoUnfortunately, unlikely. For one thing, the clickthroughs are certainly important, but advertising is also just impressions and brand recognition---even if somehow everyone magically stopped clicking on ads, companies like Coke and Pepsi would still pay top-dollar to remind you you're thirsty for sugar-water right now, and if you're reading websites or watching videos online instead of watching TV or reading a newspaper, that's where they'll do it. But additionally, a very, very small number of Internet users click on ads. And those clicks float the entire industry. I'm not super-excited about any solution that assumes a tiny minority of people stop doing a thing; statistically, it's unlikely to pan out that way.