Good customer service lesson here: Apple should've offered either a refund or to mail him the Blu-rays of the movies. I imagine this is a rare enough scenario t

Good customer service lesson here: Apple should've offered either a refund or to mail him the Blu-rays of the movies. I imagine this is a rare enough scenario they can easily afford for that to be their default response to such a support ticket, and the customer would most likely either tweet positively about the experience or not at all. (There still might be the odd unreasonable one who complains "I wanted to watch it now!" but that can't be avoided).