So every fake review is to be treated as a case of full-on criminal fraud? These cases need to be pursued in civil court, if at all. A better approach is for T

So every fake review is to be treated as a case of full-on criminal fraud? These cases need to be pursued in civil court, if at all. A better approach is for TripAdvisor, Amazon, et al is A) set up a better system to positively identify fake reviews and B) to ban both the providers and purchasers of fake reviews, including owners, senior executives, and colluding staff. If the disincentives are strong enough and consistently and fairly enforced a lot of bad actors will be cleared out in short order and responsible companies won't go near this stuff.