But "saving lives" doesn't affect their bottom line, and it's at best an incidental and indirect effect of their business model. And furthermore, it could easil

But "saving lives" doesn't affect their bottom line, and it's at best an incidental and indirect effect of their business model. And furthermore, it could easily be argued that if their growth model encourages nicotine use by children, it will actually create more smokers. If people need to sleep well at night (and many don't care), this reasoning is duplicitous. It'd be better to build a service that helps with smoking/nicotine cessation.