That story's a lot more complicated, and a lot of it can be blamed on Evan Spiegel and Snap. https://www.youthhealthmag.com/articles/31188/20160109/snapchat-app

That story's a lot more complicated, and a lot of it can be blamed on Evan Spiegel and Snap. https://www.youthhealthmag.com/articles/31188/20160109/snapchat-app-windows-phone.htm https://www.youthhealthmag.com/articles/31188/20160109/snapc... Interesting follow-up there is that Facebook, in lifting so much of Snapchat for use across Facebook, WhatsApp, Instagram, and Messenger, has been giving Evan & team a pretty terrifying karmic kick in the rear... and though there might not be a connection here, Microsoft does own 1.~% of Facebook, after all. Disclosure: own shares of SNAP; probably not selling soon (it either wins by chance or I write the whole company off as a loss). I don't exactly have the best opinion of the company.