That doesn't seem right, putting the burden on the consumer to know if something is fake or not. Also, what if the consumer doesn't care if something is fake? F

That doesn't seem right, putting the burden on the consumer to know if something is fake or not. Also, what if the consumer doesn't care if something is fake? For example, if he needs a watch, just needs it to tick and tell the time, then a Bolex is as good a brand as any other, I would think.