4 ms·
(It goes without saying, this was an amazing + generous post.) A question for Patrick or anybody else about the following email advice in the post. "Free tip
by thesethings 16y ago
(It goes without saying, this was an amazing + generous post.)
A question for Patrick or anybody else about the following email advice in the post.
"Free tip from me: note what search term sent them to your website, put a variation of it in the subject line of the email, watch your open rate go through the freaking roof."
Did this mean just in general to let search terms inform how you write email, or that the list segmentation is that specific for any opt-in list member who happened to come by search?
- patio11 16y agoThe specific implementation for BCC sends you an email entitled How To Make $TITLE Bingo Cards. Each subscriber to the list that I have a good guess for has a field in Mailchimp set with that value through their API. (Parsing the referrer is one option for guessing. My implementation is a mite more subtle, to avoid having user input there.) The net effect is a few hundred people tomorrow who looked for [Halloween bingo cards] today and forgot about it will get an email tomorrow with the subject How To Make Halloween Bingo Cards. My open rates are "quite nice." Edited to add: I got a note from the Mailchimp CS people back in April about having an unacceptably high unsubscribe rate (1.04% -- they take list quality seriously), paused my campaign to look into it, and forgot to unpause it. facepalm Thanks for prompting me to check on this (as usual, I don't look at things I think are working -- too much to do).