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Lack of users is stopping Google's customers from using those alternatives. Users themselves (or people) are not the customers.
by zzzcpan 8y ago
Lack of users is stopping Google's customers from using those alternatives. Users themselves (or people) are not the customers.
- mcintyre1994 8y agoThat's obviously correct, but it seems weird to use a different metric for market share and lock-in. If you define Google's customers as ad buyers, then they're very much not a monopoly, have way less than 91% market share, and their competitiors don't have a lack of users. If they have a monopoly on search because of their share of searches, then surely the relevant lock-in would be how easily users of search can move to competitors?
- zzzcpan 8y agoThink about it this way: there are plenty of products and services that you can't advertise anywhere else but on google search, so Google has a monopoly on that. This monopoly exists because of Google's abusive practices to prevent competition from entering the market it wants to own.