Blendle is nice in theory but their article pricing is really off-putting. I know that it's the publisher's choice to set prices for individual articles, but I'

Blendle is nice in theory but their article pricing is really off-putting. I know that it's the publisher's choice to set prices for individual articles, but I'm not going to pay half of the actual paper price to read one single article. I use it to read a select few things that I'm really interested in, but I'd love it to be more of an individual aggregation of stuff (think Flipbook) where I don't mind reading lots of articles because they're essentially cheap enough for me to not care. Not going to do that, though, when a 300 word article costs up to 1€.