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Where media struggles is in spending hundreds of dollars per page of content that has an effective lifespan of about 1 to 5 days before it goes off to the virtu
by mcbits 8y ago
Where media struggles is in spending hundreds of dollars per page of content that has an effective lifespan of about 1 to 5 days before it goes off to the virtual landfill (formerly a real landfill), never to be seen again.
Maybe they need to ditch the daily blog-feed style of journalism and direct their resources toward building a more cohesive/holistic archive of events that provides some lasting interest and value, so they won't need to desperately squeeze revenue from each article as aggressively as possible before the aggregators drop it.
- omnimus 8y agoI think they try to. But it might be that it is actually much cheaper to write small daily articles that junior people can write than to write extensive high quality stuff. That puts you under constant pressure.
- TeMPOraL 8y agoWhich is precisely why they have a problem with monetizing. I can't really sympathise with that. Why should I care if the business model of flooding people with crap, occasionally containing some gems, is in trouble? Drop the crap, drop the frequency, send only gems when you have them.
- omnimus 8y agoWell that goes against attention economy we have today. Slow news are not news. I think what you want are magazines. It is precisely why they are not dead. In fact they had dip but now they are growing again.
- Kalium 8y agoEconomist Espresso is an excellent example of this in action.