Throw yourself in the deep end of the pool. As a technical co-founder, I had to attend an industry conference and man a booth. All fear evaporated by the end of

Throw yourself in the deep end of the pool. As a technical co-founder, I had to attend an industry conference and man a booth. All fear evaporated by the end of it. You'll find that people are often looking to talk about their issues and their lives. Even better, most people will be sympathetic to your dilemma and will appreciate that you aren't coming at them from the slimy sales perspective. At least, that was my experience over the course of several days of the conference.