It's part of the natural move towards a centralized web. You want a website you can trust that delivers good content, as do other people, increasing the load on

It's part of the natural move towards a centralized web. You want a website you can trust that delivers good content, as do other people, increasing the load on the host beyond minimal finance resulting in ads. That said a lot of sites aren't that trustworthy and don't deliver good content but are riddled with ads to try and make money