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Two problems: 1.) If you have to pay people to give feedback, you're doing something very wrong. 2.) If you interrogate a customer who cares enough to give yo
by hluska 8y ago
Two problems:
1.) If you have to pay people to give feedback, you're doing something very wrong.
2.) If you interrogate a customer who cares enough to give you candid feedback, your odds of ever getting candid feedback from that customer drop to near zero.
The quest for meaningful feedback cannot overwhelm the need to serve customers and treat them well.
- ASpring 8y ago> If you have to pay people to give feedback, you're doing something very wrong. Why? This is a more unbiased way of getting feedback than letting your most vocal users tell you about their problems with your product. Paying users for feedback is more common in B2C apps but happens quite a bit in B2B also.
- hluska 8y ago> Why? You're adding an incentive other than "I want to improve this product because it makes $x easier" and end up with way too many "I don't know" answers. At least with vocal users (or better yet, tech support cases), you have some degree of passion. Sometimes the passion results in overstating certain problems, but that's still valid.