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You're assuming Facebook has actually hit stages 5-7; user numbers indicate that it's plateaued in North America, with slight declines in Europe... after reachi
by azernik 8y ago
You're assuming Facebook has actually hit stages 5-7; user numbers indicate that it's plateaued in North America, with slight declines in Europe... after reaching market penetration of around 50% of *total population.
- exhaze 8y agoWhile user numbers have plateaued, I think the story is more nuanced. It seems like the demographics of FB have been changing rapidly - what it indicates to me that their ratio of acquisitions to churn is decreasing, with most of the new acquisitions coming from an older demographic. So, you're both right - young people are leaving/becoming inactive on FB, while being replaced by older people.