Right. The problem with college is that customers are price-insensitive. If a college raises its tuition, plenty of people will just sigh and take out the neces

Right. The problem with college is that customers are price-insensitive. If a college raises its tuition, plenty of people will just sigh and take out the necessary loans. And then of course they have no trouble getting credit, since student loans are much less risky for lenders than other types of loans.