It's because while few students pay the nameplate tuition, for the few that do (high-income and out-of-state students), it brings in a lot of revenue. Thus, th

It's because while few students pay the nameplate tuition, for the few that do (high-income and out-of-state students), it brings in a lot of revenue. Thus, there's little incentive to control it, if you can make the net-cost to each student controlled behind the scenes.