Osborn's "Brainstorming" methodology had 2 main tenants 1. It should be tenets. A tenant is "a person who occupies land or property rented from a landlord". A

Osborn's "Brainstorming" methodology had 2 main tenants 1. It should be tenets. A tenant is "a person who occupies land or property rented from a landlord". A tenet is a "principle, opinion, or dogma maintained as true by a person, sect, school; a thing held to be true"[0]. I've seen this mistake a couple of times before on programmer blogs. 2. I think he means method. It seems methodology is starting to take over from method in a lot of areas, maybe because it's longer and sounds more impressive and scientific. No-one wants to talk about their method when they can talk about their methodology. But in scientific papers, the methodology is the part where they explain the reasons why they're using the methods they're using. The two words mean two different things.[1] Let's keep it that way! [0] The Online Etymology Dictionary goes on: early 15c., from Latin tenet he holds, third person singular present indicative of tenere to hold, grasp, keep, have possession, maintain, also reach, gain, acquire, obtain; hold back, repress, restrain; figuratively hold in mind, take in, understand https://www.etymonline.com/word/tenet https://www.etymonline.com/word/tenet Incidentally, I didn't realize until I started learning Spanish that "ten" or "tain" in English words means to have. Spanish inherited tenere as tener, to have, and adds prefixes to make a lot of other verbs, e.g. abstener, contener, detener, mantener, obtener, retener, sostener, all of which mean something like what they do in English - to abstain, contain, detain, maintain, obtain, retain, sustain - various forms of 'having' (or not having). "Ten" is in words like tenacious - from Latin tenax, holding fast, clinging, and tenable - capable of being held/maintained. [1] "Etymologically, methodology refers to the study of methods. Thus the use of methodology as a synonym for methods (or other simple terms such as means, technique, or procedure) is proscribed as both inaccurate and pretentious." https://en.wiktionary.org/wiki/methodology https://en.wiktionary.org/wiki/methodology