Us: Why did you choose to buy our product? User: I liked it over your competition. Us: Great. What was better about us? User: I don't know. I just l

Us: Why did you choose to buy our product? User: I liked it over your competition. Us: Great. What was better about us? User: I don't know. I just liked it. Ugh. If we have a week of conversations like this, we'll end up with nothing. What people do and where people look has a lot more to do with what they really want than what they say.