Amazon doing some questionable things off late like 1. Removing prime subscription renewal notifications. 2. Injecting ads into search and not differentiating

Amazon doing some questionable things off late like 1. Removing prime subscription renewal notifications. 2. Injecting ads into search and not differentiating them much with results. 3. Replacing different recommendations in the details page with ads. Unfortunately you won't notice them if you are not keen. I recently contacted their CS about a fake product. The reviews clearly says it is some cosmetic product the product itself is a dashcam. They did not do any thing about it. They said they get back to me about it and never did. Not sure why they are turning their back on these things. Its definitely not customer obsession !!