Yeah, they tend to give bad deals to brands selling to Amazon through Vendor Central. If Amazon wanted to be more price competitive vs. other retailers they cou

Yeah, they tend to give bad deals to brands selling to Amazon through Vendor Central. If Amazon wanted to be more price competitive vs. other retailers they could offer to subsidize coupons, stop requiring fees on lightning deals, subsidize lightning deals, cut prices on ads, etc. There are a lot of people in your boat and there are some companies that provide sophisticated software solutions to determining the best mix of FBA vs. FBM for your business.