This just can't work on a logistical level. Let's look at diapers. There are lots of reports of counterfeit Huggies and Pampers. In some cases, it's true -- the

This just can't work on a logistical level. Let's look at diapers. There are lots of reports of counterfeit Huggies and Pampers. In some cases, it's true -- they're counterfeit. Recently, though, Huggies changed the 'movers & poopers' line or whatever they call it. Since consumers didn't know about the change beforehand (new leg-hole shape, for instance) there were many reports that those were counterfeit, and Huggies had representatives deployed to answer Amazon reviews that showed the legit redesigned diapers and falsely called them counterfeit. Moreover, what would happen to Amazon if they stopped selling Huggies and Pampers? Collapse! or maybe just a 20% loss of revenue! Do you know how many people go Prime purely so they can get their diapers autoshipped? and the formula, and the breastmilk bags, and the wipes? My family signed up for Prime solely because of baby crap, and once that baby crap is not needed, Prime ends. But for most people, Prime continues from baby to toddler to whenever they remember to stop auto-renewing. This is a huge market. Amazon cannot afford not to fix their supply chain legitimacy issues. But they can't just stop selling the product. Agree that it's fraudulent to keep selling counterfeits, agree that they need to fix it or all those Prime parents are going to switch to Target for their brand-name diapers. It's not simple, though.